The man selling American burgers to Parisians – in the most French way possible
It's something when a eatery is awarded a Michelin star of approval, but it'southward quite another when y'all see snaking queues at a diner that does not have one. It means the founders and chef at the restaurant must have a magic formula that keeps its kitchen busy all the time and its patrons satisfied – and hungry for more than.
Since its founding in 2022 on Rue d'Argout, Parisians and tourists akin have been standing in line to get a taste of what Alloy has to offering – food for the masses eschewed by food cognoscenti – skillful 'ol American burgers.
Today, the burger brand has expanded with v outlets with a sixth on its fashion. And then what's so special virtually the burger here, you lot might ask? Afterwards all, a burger is a burger.
Blend's offering is non only any ordinary patty smacked into two pieces of dough. Information technology's fabricated from "the best of what France has to offer", said founder Victor Garnier. The bun is broiled in accelerate, while the meat, which is minced right before service, is "a skilful mixture of muscle and fatty" courtesy of Yves-Marie Le Bourdonnec, a butcher whom The New York Times considered one of the all-time in the earth. Garnier chose to work with him because his "passion for meat and the meat environment is crazy".
Garnier's own dearest affair with the beefiness patty started when he was an commutation pupil in Malibu, Los Angeles. He recounted how he would end class on Tuesday so spend the balance of the calendar week "surfing, skating and eating burgers". That routine "became a passion… an obsession", he enthused. It's non merely the food that Garnier subscribes to, but "a lifestyle… an artistic style to express myself."
Office of what made his experience special was observing how people in California enjoyed their day. And when they did something, they did it "fully, thoroughly, with their heart and with passion", fuelled by "the willingness to bring people together". This was often achieved through food and in item, burgers.
With that passion in listen, Garnier was determined to create the all-time of burgers, and so he set the criteria for those he wanted to work with – people with passion. That same passion is translated into how he runs the eating place.
The motto – "Bringing People Together" – is non merely about being cool and friendly, said Cloudless, a server at Blend. Cloudless added that it is also about "finding a connectedness with people", taking intendance of them and letting them stay as long as they desire.
The passionate server said: "You have to enjoy piece of work the aforementioned way you enjoy your passion. When yous say, 'today I sold 150 burgers', it's a prissy feeling to have because you lot managed to brand people relish their day, their lunch or their dinner."
Adapted from the series Remarkable Living. Watch full episodes on Aqueduct NewsAsia, every Dominicus at 7pm.
READ: The Hong Kong chef discovering his heritage by "French-ifying" Chinese food
Source: https://cnalifestyle.channelnewsasia.com/remarkableliving/where-to-find-hamburgers-in-paris-blend-restaurant-239016
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